![]() A couple of days after the release, he sent the below tweet: He spent the whole month of November writing the song and released it early December. Lil Nas X deliberately wanted to make a viral song. Side Note: If you want to learn more about the story of the song from the perspective of the young producer who made the beat, Young Kio, you can check out this article. The banjos in the song, sampled from a Nine Inch Nails song, inspired him to write a song with a “loner cowboy runaway” vibe that reflected his current life situation. “Old Town Road” first came about when Lil Nas X bought the beat from a Dutch teen Young Kio through a website called for $30 dollars. Most of his songs didn’t get much attention compared to the funny memes, unrelated to music, that he would post. Within that span of time, Lil Nas X released about 16 tracks on his SoundCloud (his older songs have been removed by the label), including the original viral hit “Old Town Road” that he posted on December 3, 2018. The surprising thing about Lil Nas X’s rise to fame is that he started rapping for less than a year before blowing up. In this blog, I share his back story and all my thoughts that I think other musicians should learn from his viral success.īefore the Country Hot 100 controversy, where Billboard decided that the original version of the song didn’t meet the criteria to be categorized as country, “Old Town Road” was actually becoming a viral hit on its own. Even if you’re not trying to go viral, there are definitely things you can learn and apply to your own career. ![]() Stories like this are always interesting to dissect. In case for some strange reason you have not heard the song yet, here is the video for the remix version with Billy Ray Cyrus that took over popular culture: Did this rapper, who only started rapping since May 2018, in fact, figure out the secret to going viral? He also claimed to have intentionally created “Old Town Road” so that it would go viral. He has become a music star, posting photos on his Instagram hanging out with the biggest names in music and culture. The Atlanta artist ended up signing a record deal with Columbia Records and has released an EP so far through the label. This officially beats the Billboard record for the longest a song has been at number 1. This year, it is the college dropout, turned rapper Lil Nas X (Montero Lamar Hill), who took over the world with a country trap song called “Old Town Road” at the age of 19.Īs of this writing, the remix of the song has been streamed 400+ million times on Spotify alone and has stayed on Billboard’s Top 100 for 17 weeks straight. ![]() In another twist of irony, the awards were announced on the first day of Pride Month.It seems like every year, there’s a story of some young artist who blows up because of a song going viral. “i just feel like black gay ppl have to fight to be seen in this world and even when we make it to the top mfs try to pretend we are invisible.”Ī Twitter user agreed: “Please explain to me how the BET Awards nominates Jack Harlow and not Lil Nas X? Their erasure of black queer people is disgusting! Do better.” “doesn’t even have to be me nominated,” he wrote. In response to another tweet, the 23-year-old Atlanta area native, whose given name is Montero Lamar Hill, also mentioned the impact that the snub has on representation of LGBTQ+ artists overall. “Industry Baby did wonders for Jack Harlow but somehow he gets acknowledged by BET and not Lil Nas X,” one Twitter user noted about the Hot 100 No. Ironically, his “Industry Baby” collaborator Jack Harlow - who is white - received a nomination for best male hip hop artist. “i feel like that should’ve helped me a bit.”Īfter another user said that his last few songs weren’t considered hip-hop, Lil Nas X cleverly responded that the BET Awards “have a pop category.” “idk maybe 3 of the biggest songs of last year & a critically acclaimed album,” he responded to one Twitter user. The “Old Town Road” record breaker’s reaction to the snubs prompted mixed reactions by fans and detractors, some who publicly wondered why he would assume he must be nominated. “Thank you bet awards, an outstanding zero nominations again” the 23-year-old Columbia Records act also wrote before adding, “black excellence!” ![]() Lil Nas X took to Twitter in a series of since-deleted tweets to call out the annual show, which honors achievements in Black entertainment. The Grammy Award-winning, chart-topping hip-hop artist made note of being shut out of all categories after the basic cable network announced its nominations for the 2022 BET Awards on Wednesday. Lil Nas X was hotter than fish grease about his latest round of snubs from the BET Awards. ![]()
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